Betsy Veldman – Go-to Gal Extraordinaire

Designers on our Go-to Gal Creative Team are naturally among the most talented paper crafters in the community. And it’s no surprise to us when they continue to blossom during their term with us, and are selected for other design teams or even end up with their own companies along the way. Nichole Heady was one of the original Paper Crafts Pros before stepping away in 2008 to start Papertrey Ink, and Kim Hughes was one of the first Paper Crafts Go-to Gals over five years ago before doing the same thing with Paper Smooches.

In case you’ve been living under a rock for the past few months, Betsy Veldman has begun designing the wildly popular new MakeIt Market kits for Papertrey Ink.

Shakers and sprinkles Betsy Veldman   Go to Gal ExtraordinaireBeautiful Brushstrokes Betsy Veldman   Go to Gal ExtraordinaireCounty Fair Kit Betsy Veldman   Go to Gal Extraordinaire

So you can probably guess what’s coming, right? Yes, much to our bittersweet delight, Betsy’s work with Papertrey Ink has become all-consuming and she’s decided it’s time for her to focus her attention fully on that part of her creative life. She’ll be stepping away from the Paper Crafts & Scrapbooking Go-to Gal Creative Team shortly, but because of the magic of Magazine Time you’ll see her in our regular issues through next March.

Psst…she’s already taken on a few project assignments for issues after that, so stay tuned!

Betsy is an original in so many ways – often emulated but never truly duplicated – and we’ll miss her as a talented and valued member of our editorial team. Each editor here has worked with Betsy on many different levels, and we thought today is the perfect day to share with all of you what we love so much about this lovely and creative crafter.

Teri, Kim, Heather, Laura, Laina and Kimberly are sharing their thoughts on Betsy in a mini-hop celebrating her creativity as well, so be sure to stop by their blogs today, too.

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Jennifer Schaerer, Editor in Chief

She’s one of the most gracious and delightful people I’ve ever met and has more talent in her little finger than I’ll ever have in my whole body! She’s a trend-setter and a technique-developer, and has always led the way when it comes to breathtaking card and project designs. Her stamping skill is off the charts, and I’ve picked my jaw up off the desk many times as project photos from her have come in for review. Like the one below, where she used a stamp over patterned paper and then heat embossed it. She’s truly one of a kind, like everything she creates, and I’ll really miss her.  –Jennifer

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Floral Love by Betsy Veldman, from Stamp It! Cards Vol. 9


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Kerri Miller, Managing Editor

I don’t know life at the magazine without Betsy as a Go-to Gal! She has been around for as long as I’ve been here, and I’m going to miss having her as a part of our team. Betsy is so full of talent and I always love to see what she comes up with for her projects. One of my very favorite cards of Betsy’s is her Touch of Gold Thank You Card from our March 2014 issue. I love the color combination, the inlaid die-cutting, and the mixing of patterns – all things Betsy excels at with her card making. I can’t wait to see what the clever girl does next. Good luck with your new adventures Betsy!  –Kerri

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Betsy Veldman’s Touch of Gold Thank You Card from Paper Crafts & Scrapbooking, March 2014


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Stacy Croninger, Digital Managing Editor

I’ve had the pleasure of working with Betsy for many years and have loved watching her designs evolve. But I think what I love most about Betsy’s cards is her sense of design and awareness of trends. She has an incredible eye for color combinations, which I absolutely adore. Her Happy Triangles card from Card Creations, Vol. 12 is one of my favorites! The sequins combined with the triangle shaker windows are so lovely, but I think the color combination is what really speaks to me. And the best part about Betsy’s work is that she can easily go from beautiful to masculine to graphic or shabby at the drop of a hat. I will truly miss working with her on a regular basis but couldn’t be happier for her and the creative path she is on. Whatever she touches will turn to gold, if not pretty pastel sequins. Good luck sweet Betsy!  –Stacy

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Happy Triangles card by Betsy Veldman, from Card Creations Vol. 12


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Holly Anderson, editor

It is simply impossible for me to pick a favorite project of Betsy’s–there are just too many. But her ideas in Paper Crafting 101 in the July 2014 issue are truly fabulous; the woman can work wonders with transparencies. On this stunning card, she colored a sheet of transparency blue, then embossed and die-cut it to create a glass jar. With those cute flowers and a coordinating sentiment, it makes the perfect birthday card for a sister, mom, or girlfriend. Plus, notice the twine wrapped around one of the jars. Betsy always knows how to add just the right finishing touch to her designs. We’ll sure miss her on our Creative Team!  –Holly

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Have a Ball card by Betsy Veldman, from July 2014 Paper Crafts & Scrapbooking magazine


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Susan R. Opel, Creative Editor

Betsy is amazing and totally awesome. She’s inspiring, kind, and wildly talented. Her designs are gasp-worthy, trend-setting, colorful, and gorgeous. Betsy Veldman is truly one of a kind, and I am blessed to call her friend.  One of my very favorite Betsy cards is her You Are No.1 Card from the September/October 2013 issue of Paper Crafts magazine. Her exquisite and sophisticated take on Tiffany blue and gold in this chic card is nothing short of divine. I also want to give Betsy a shout out on her Scrap Basket Challenge that she posted on our blog over three years ago. It inspired me to do a follow-up blog and clean up my own scrap stash. Her original post is one of our most pinned blog posts.  God’s richest blessings to you, Betsy, as you continue to share your remarkable gift with the paper crafting world.  –Susan

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You are No. 1 card by Betsy Veldman, from September/October 2013 Paper Crafts magazine


So, Betsy, I think what we’re all saying is you’re such a good friend…

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Good Friend card by Betsy Veldman from Stamp It! Cards Vol. 9

…we care about you…

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Care About You card by Betsy Veldman from Stamp It! Cards Vol. 9

…because you’re one of a kind…

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One of a Kind card by Betsy Veldman from Stamp It! Cards Vol. 9

…and we’ll always treasure the scraps in your creative quilt, wherever and however they come together.

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Make a Quilt card by Betsy Veldman from Stamp It! Cards Vol. 9

From the bottom of our hearts…with affection and very best wishes,

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23 Responses to Betsy Veldman – Go-to Gal Extraordinaire

  1. Pingback: betsy day | Think Fast

  2. Sue says:

    Wow! Betsy is so original and everything she makes is beautiful. Sorry to see her go but will look forward to whatever new/continuing endeavor she is taking on. Thank you Betsy.

  3. Ohhh Snap says:

    I first came across Betsy Veldman’s work at Cricut (Cricut is how I came to find the existence of this paper-crafting life), and soon saw she was in other areas of paper-crafting too. I found Papertrey Ink at the 2010 CHA Supershow, and she was part of that. I found Papercrafts and she was here too. It started to feel like whenever I found something really awesome, she was already a part of it.

    I bought every Make It Market Company kit and they are all fabulous! You should see the shakers cards I’m making, I even throw in a hand-carved monster stamp into the mix here and there.

  4. Natalie Winterstein says:

    I love Betsy and her style is amazing! Congrats on your success with PTI and good luck in all of your future endeavors! :)

  5. Kalyn says:

    So sad to see Betsy go, as she’s been such an inspiration to me over the years and seeing her work in the magazine has always been a delight. But I’m excited to see what’s next for her as she continues her magnificent work with PTI! She’s beautiful inside and out and one of the most creative people I’ve ever met. Love ya, Betsy!!!

  6. Pingback: it’s always sad to say goodbye | Laina Lamb Design

  7. PK says:

    Say it isn’t so! I echo everyone’s sentiments above and add that Betsy is and always will be one of the most talented artists I know. She is simply paper crafting perfection! On a side note, one of my favorite memories of Betsy is centered around the word “damask”. Haha! Best of luck, girl! You deserve every good thing coming your way! :-)

  8. Great tribute! Betsy’s style is so inspiring… love her!

  9. barbara macaskill says:

    So bittersweet!! Saying goodbye to Betsy is hard to do but will keep up with her through her new endeavors!! Congratulations and safe travels!!

  10. Margaret Roberts says:

    In the short time I’ve been paper crafting, Betsy has been one of my favorites. Good luck, Betsy, wherever you go and whatever you do!

  11. Kathy Mc says:

    WOW, what a fabulous post spotlighting Betsy’s talent and your kind words! She truly is extraordinaire, and her papercrafting is like no other. Nothing surprises me about Betsy but her Make It Market Kits have been a huge hit for PTI followers! We all know she has lots more up her sleeve and can’t wait to see.

  12. Mendi Yoshikawa says:

    Such a sweet tribute to a wildly talented lady. I will always be a huge fan. ;)

  13. Lucy Schmidt says:

    Ouch — it’s like one of the family’s vital parts has been taken. Luckily, we all know where to find her and will look forward to periodic projects from her. She is a creative genius.

  14. Helen F. says:

    What a fabulous tribute to Betsy! she is such a beautiful and inspiring lady. Love her style of cardmaking.

  15. Betsy is one of my favorite designer! I am so glad that I got to meet her in person at CHA2013. She’s kind and sweet as can be. Wishing you all the very best on your next adventure, Betsy!

  16. Asty P. says:

    Betsy is one of the designers to whom I always look for inspirations. Her work is always awesome and seems to be effortless. I’m sure it’ll be a big loss for PC&S team, but I’m glad that she’ll keep doing paper crafting.

  17. Cath T says:

    Gosh I’m going to miss you, Betsy. Love love love your designs–but so happy to hear you’re moving on and we’ll see more of your talent in a new venue!

  18. Mary-Anne V. says:

    Sad to see Betsy go and I wish her all the best…her creations are inspiring.

  19. Betsy your cards are stunning and you will continue to inspire us all with your new endeavors!

  20. Loly Borda says:

    Many blessings in your new endeavors Betsy, keep shining!

  21. Deborah says:

    What a lovely tribute. I’ve always greatly admired her work, so I’ll miss it not being regularly featured. Thank you, Betsy, for sharing your talents with all of us!

  22. maria f. says:

    Sad, but not surprised. What a talented woman. Go Betsy!

  23. Lindsey L. says:

    Beautiful post for a beautiful crafter and person.

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